Creating great content on each and every page, Make it count !
Creating great content on each and every page, Make it count!
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This is what your visitors will actually see when landing on your site. There are many things to consider when placing keywords in the text of your pages. A majority of the search engines index the full text of each page, so it’s vital to place keywords throughout your text. However, each search engine uses different ranking algorithms, so there is no magical percentage of repeating your keyword to attain. Make it natural and you will be rewarded. Also you want to avoid typing like Elmer Fudd, your visitors will just bounce away in seconds.
These are general rules that everyone should follow:
1. Use your main keywords. Use the home page as the source for your main keywords. There is a higher chance of being indexed on your home page than your other pages, and in some cases will be the only page indexed by some engines. Some engines rank a page high if it has at least 100 words, so make that your minimum. Directories include pages based on the quality of their content, so make sure your pages aren’t simply lists of keywords or looks spammy.
2. The H1, H2…H6 tags are given special relevancy weight, and you should plan to integrate your keywords into your heading. You don’t have to go extreme, just use one H1 for your most important keyword and two H2’s – one for each of your secondary keyword phrases and then move on down the line. End your page article with the H6 tag and use the underline for emphasis.
3. Bolding and italicizing your keywords at least once doesn’t hurt and actually gives you a very small boost (recommended, but don’t go bolding every keyword on the page) .Mix and match now and then.
4. When creating your content pages, keep the following four concepts in mind: Keyword prominence, proximity, density and frequency.
5. Keyword prominence - the best place to place keywords in the text is at the top of each page, preferably the main page. Use it as your title tag as well. The closer your keywords are to the start of the page or the start of a sentence, the better. This concept is known as “keyword prominence.” You’ll often see it used to describe search engines’ algorithms. In some search results, the first sentence is used in the description as it overrides the Meta Description tag. Also some engines also say the bottom of the page should contain keywords as well. Here is an example how search engines see your page. You have a page with the following links at top:
Home Schooling
and this heading :
OUR EDUCATION COMPANY IS OFFERING THE BEST RATED HOME SERVICES
Now, you think you did a good job with the keyword “Home “at the top of your page. A search engine, however, sees your page this way:
Home Schooling Contact OUR EDUCATION COMPANY IS OFFERING THE BEST RATED HOME SERVICES
Now your keyword placement doesn’t look as good as it did before. Try to place keyword-rich text at the very top of your page. If you are using images at the top of your page, make sure to include ALT tags, which are images’ descriptions. Always add ALT tags to your images to make sure search engines recognize all the content on your site. ALT tags filled with keywords can also be used to boost your keyword frequency and help you make better rankings. Also surround your images with relevant text with the keywords as well.
6. Keyword Proximity - Some engines, such as Google, use the concept of “keyword proximity” as part of their ranking formulas. As suggested by the name, “keyword proximity” means the how close keywords are to each other. Put your keywords as close together as possible and make sure your sentences are clear.
Here’s an example:
- We have been selling warehouse packaging products for over 5 years.
- We have been selling products for warehouse packaging for over 5 years.
In this case if someone should look for “packaging products for warehouses”, the first sentence will rank higher because its keywords are closer to each other. Also take note that the search engines rarely take into account singular or plural terms, they are smart to ignore it.
7. Keyword Frequency - is a measure of the several times keywords occur within a page’s text. It’s tied to the concept of keyword density. Search engines want to see more than one repetition of a keyword in your text to make sure it’s not an isolated case. The recommended repetition is about 9 percent of the total words of the page. Try not to break the 10% barrier.
8. Keyword Density - the last point on visible text is keyword density. Simply stated, keyword density is the number of occurrences of a keyword divided by the total word count. For this, I try to keep my initial density to between 7-9%. However, this number may have to change depending on the level of competition. Also, be warned that the text used in anchors
<a href=”page.html”>this is your anchor text </a>
affects your density. Don’t worry if your initial density is lower than that of your competitors as you will learn later in this article that there are many ways to affect your keyword density other than placing your keywords in your visible text. Also take into account the Alt Tags you placed on images and videos.
9. Anchors and Links - Anchor text is that part of a hyperlink that is viewed by a user on a webpage (The Clickable text).The keywords in anchor text enhance the relevance of the target page about the keywords used. While the relevance of the page containing the anchor text is also enhanced to some degree (because of relevant keywords appearing on that page), the real gain is the target page URL.
Use this knowledge to build the relevance of each page of your site, through optimized anchor text containing important keywords, relevant to the theme of such pages, from other pages of your site. The inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages. Use these type of links to connect your site.
All search engines that matter, give significant weight to the anchor text on your pages.
For example, if your keywords phrase is “tennis rackets” and you have a link with anchor text “Read all about tennis rackets here” on a page , pointing to another page about tennis rackets the tendency is to link “here” to the anchor text content URL because the best way is to link “tennis rackets”. You can also find (or insert) important keyword phrases in your page’s natural text and link it to relevant target pages of your site. The target page’s name should include in it, if possible, your keywords. This is how a hyperlink code looks like:
< a href=”target-page.html”>tennis rackets</a>
10. Frames , Java scripts, Flash
About frames: DON’T USE THEM; they are not spiderable from the search engines. Regarding Java scripts and Flash do not use them excessively. The reason for this is that spiders cannot read JavaScript (or Flash) and thus any link or text created by such JavaScript will not be counted in your indexing and will produce a lost opportunity.
11. Navigation
The navigation structure of your site is important because it is through your navigation that the search engine spiders are able to access all of your web site’s content. For sites with a few pages you should have every page of your site linked to every other page of your site. This can be done by having a menu or by putting a link to every other page on the bottom of your page. For sites with many pages it is advisable to include in directories or sitemaps to the pages that are content related. For example, if you sell 10 different types of shoes and you also sell food and clothes you’re probably not going to link the sport shoes page and the leather shoes page from the food page-but rather from the shoes page itself.